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Product Squads

Product Engineering Services

Embedded product, design, and engineering squads that own outcomes — not just deliverables — from concept to scale.

When you need more than an outsourcing vendor, our product engineering squads embed with your team to own end-to-end product outcomes. We bring product managers, designers, and senior engineers as one cohesive unit — running discovery, building MVPs, and scaling to product-market fit alongside you.

In short: SOCIA provides embedded product engineering squads — product management, design and engineering working to a client's roadmap — for teams that need delivery capacity and product ownership rather than an isolated build.

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Fig. 01 — Product SquadsSOCIA
PM · Design · Eng
Squad Makeup
4-12
Squad Size
Trunk-based
Delivery Model
Outcome-led
Engagement
001 / Capabilities

What we deliver

Comprehensive capabilities that ensure your project's success from start to finish.

01

Cross-Functional Squads

Product, design, engineering and QA working in your channels and standups.

02

Outcome Focus

We work against the metrics that define the product — activation, retention, conversion — rather than a feature list.

03

Modern Stack

TypeScript, React, Next.js, Node, Python and cloud-native by default.

04

Continuous Discovery

User interviews, prototyping and validation run alongside delivery.

05

Trunk-Based Dev

Frequent deploys behind feature flags, with releases that do not require an outage.

06

MVP to Scale

The same squad from first release through to product-market fit and scale-up.

002 / Process

Our development process

01

Sprint 0

Squad formation, tooling setup, and initial discovery in 1 week.

1 week
02

Discovery

User research, opportunity mapping, and bet selection.

Continuous
03

Build & Ship

Bi-weekly sprints with continuous deployment to production.

Ongoing
04

Measure & Learn

Outcome tracking, experimentation, and iteration based on data.

Ongoing
003 / Deliverables

What you receive

Product Strategy

  • Product Vision
  • Roadmap (Now/Next/Later)
  • OKR Framework
  • Discovery Reports

Engineering

  • Production Code
  • Design System
  • CI/CD Pipelines
  • Test Coverage

Outcomes

  • Sprint Velocity
  • DAU / Retention KPIs
  • Feature Adoption Metrics
  • PMF Signal Tracking
004 / Stack

Technologies we use

TypeScriptReactNext.jsNode.jsPythonPostgreSQLAWSGCPDatadogLaunchDarklyLinearFigma
005 / Why SOCIA

Why choose us

  • Squads you can meet before you commit — the people who pitch are the people who build
  • Engagement measured against your product metrics and reviewed with you
  • Discovery and delivery in one team, rather than a requirements handover
  • Trunk-based development with feature flags and continuous deployment
  • We hire for product judgement as well as engineering skill
  • Built and supported from SOCIA's Coimbatore base, serving clients across India and internationally
  • Long-running engagements — we prefer to stay through the next few releases rather than hand over and leave
006 / FAQ

Product Engineering Services — common questions

Let's build

Get a Product Squad That Owns Outcomes

Embed a senior product, design, and engineering team that ships and scales with you.

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